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​Tips for Business Development

5/26/2016

4 Comments

 
 by Eugene Meehan, QC, Advocacy Club Presenter

The premise of these tips is that, if you do like everyone else, you are/become everyone else. You are Somebody. You should not aspire to be average. Not vanilla. 

Tip #1: Who Are You?

Often, you get asked the question “So, what do you do?” Here are some tips how to deal with that to present your best profile.
•    You have at the tip of your tongue a standard “elevator speech”, a few stock sentences that place you where you want to be.
•    Do not say “I’m an associate at ABC Law Firm”. This shows a lack of imagination, or that your firm is so great you are blessed by association.
•    When someone asks me, “So, what do you do?” I say “I help people – clients and lawyers – win at the Supreme Court. I protect their interests.”
•    When you can express what you do in terms of the client service/objective, you create a niche for yourself.  
The bottom line? Most clients don’t hire law firms. They hire an individual lawyer. People hire people. You want them to hire you.

Tip #2: The Protocol for Using Business Cards 

Here are some tips for using business cards with new contacts:
  • Ask for their business card first. 
  • Look at it when they give it to you.
  • Say something to them about their card.
  • If they do not have one with them, ask if you could send an email with your mailing address to remind them to send you one – to “keep in your top right-hand drawer”.
  • Follow up with a hand-written note – because (practically) no one else does – again, don’t be vanilla – be you.
This technique will establish your profile as top of mind for your new contact, at least for a little while.

​Eugene’s email: emeehan@supremeadvocacy.ca
4 Comments
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6/30/2021 04:49:46 am

I am interested in the tips to guide business growth in this article. We will use these tips to develop business development plans for startups. The ways that blog owners guide will help start-up businesses increase sales very high. We thank the blog owner for writing this wonderful article.

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7/3/2021 04:19:37 am

Great article! Thank you for sharing this informative post, and looking forward to the latest one.

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7/3/2021 04:23:12 am

Thank you for sharing this post, and looking forward to the latest one.

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7/3/2021 04:38:48 am

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