by Eugene Meehan, QC, Advocacy Club Presenter
The premise of these tips is that, if you do like everyone else, you are/become everyone else. You are Somebody. You should not aspire to be average. Not vanilla.
Tip #1: Who Are You?
Often, you get asked the question “So, what do you do?” Here are some tips how to deal with that to present your best profile.
• You have at the tip of your tongue a standard “elevator speech”, a few stock sentences that place you where you want to be.
• Do not say “I’m an associate at ABC Law Firm”. This shows a lack of imagination, or that your firm is so great you are blessed by association.
• When someone asks me, “So, what do you do?” I say “I help people – clients and lawyers – win at the Supreme Court. I protect their interests.”
• When you can express what you do in terms of the client service/objective, you create a niche for yourself.
The bottom line? Most clients don’t hire law firms. They hire an individual lawyer. People hire people. You want them to hire you.
Tip #2: The Protocol for Using Business Cards
Here are some tips for using business cards with new contacts:
Eugene’s email: firstname.lastname@example.org
Welcome to the Advocacy Club's guest blog. Here you will find mentoring tips and techniques from some of John Hollander's students and associates.